Bayleys Nelson Tasman - (Be Property Group Ltd)

288 Trafalgar Street, Nelson
  •   5   (134 reviews)

Meet the team

Get to know the 10 agents at Bayleys Nelson Tasman - (Be Property Group Ltd).

Nina James
Nina James

Licensed Real Estate Agent

  5   (40 reviews)
About Nina
Nina consistently ranks in the top residential salespeople for Bayleys nationwide. This is an exceptional feat made possible by a high performing and professional team that supports her. She has achieved phenomenal results since entering the real estate industry in 2011 achieving the Rookie of the Year award, and throughout the years, has built an exemplary reputation and an impressive track record. Receiving the Bayleys 200 Million Dollar Award 2022 Ranking No.1 Bayleys Salesperson for Bayleys Nelson 2017/2018/2019/2020/2021 Ranking in the Top 5% of Bayleys Salespeople 2020/2021 Ranking in the Top 10% of Bayleys Salespeople 2018/2019/2022/2023/2024 Nina is known for her strong negotiation skills and for setting benchmark sale prices. She attributes her ongoing success to one essential element: Truly believing in and loving what she does. Her extensive industry knowledge, brilliant sales skills and magnetic personality are just a few of the reasons why Nina continually exceeds her clients’ high expectations. More than 90% of Nina’s business is from personal references and reputation, a testament to her hard work, dedication and client-focused approach. Nina takes pride in providing her clients with an honest, straight, transparent and highly professional service. As a residential specialist, Nina gives the same energy and enthusiasm to selling modest homes as she does to million dollar properties – her focus is always achieving excellent results for her clients no matter what. Nina and her husband live in Nelson, where she grew up, and together raised three beautiful daughters – she knows the stunning city of Nelson like the back of her hand!
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Michelle Sowman
Michelle Sowman

Licensed Real Estate Agent

  5   (23 reviews)
About Michelle

Michelle currently has 15 active property listings and 14 sold property listings over the past 12 months.

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Michael Buys
Michael Buys

Licensed Real Estate Agent

  5   (23 reviews)
About Michael
Michael isn't just another real estate agent; he's your premium partner in property. Having devoted over 17 years to mastering sales and customer service, complemented by a degree in business and accounting, Michael is adeptly poised to oversee every facet of your property's sale. Many know Michael for consistently outshining client expectations and setting new benchmarks in property sale prices. Such success isn't by chance; it’s born from a mix of sharp negotiation tactics, professionalism, and an unwavering commitment to integrity. At the heart of Michael's philosophy is genuine communication. Before suggesting any strategy, he prioritises understanding your unique needs. He adopts an all-encompassing approach, relying on a handpicked team of experts to ensure your property's sale meets the highest standards. Michael is devoted to finding the ideal buyer for your home, not merely the first in line, and he promises transparent communication every step of the way. Outside of his passion for real estate, Michael cherishes moments with his wife and two young children - and making the most of getting out and enjoying the beautiful Nelson Tasman region they live in. The property market waits for no one, and opportunities can be fleeting. With Michael's track record and dedicated approach, now is the moment to seize unmatched success for your property. Don't miss out on partnering with one of the best in the business.
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Katy Kerby
Katy Kerby

Licensed Real Estate Agent

  4.9   (17 reviews)
About Katy

Katy currently has 8 active property listings and 6 sold property listings over the past 12 months.

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About Bruce
Bruce Farquhar - AREINZ, Auctioneer A born salesman, Bruce has been bringing house buyers and sellers together by any means necessary since 1996, including making yearly pilgrimages to the UK to promote local properties on the global stage on behalf of the company he created during the Global Financial Crisis to help overseas buyers move to Nelson – so he could sell them a house. That effort was rewarded with many happy sellers during tough financial times. What does that mean for his clients you ask? Bottom line is that he is in a unique position to obtain premium prices for his vendors – which he believes is the core principle of being a real estate agent. The search to uncover motivated and cashed-up buyers continues unrelentingly. “The traditional model in business is to think of the buyer right in front of you, but technology has given us a global backyard, and those who don’t realise that are going to miss a wealth of opportunities.” He points out that simply having a property for sale on the internet is not global thinking – that is simply an electronic version of a signboard or newspaper advertisement. “Technology is great for sure, but if that was sufficient on its own, I would be out of a job! The best agents in this business realise that technology is simply a time-saving tool, a part of that job. A successful agent still has to be able to talk to people – face to face or on the phone - to uncover objections, answer questions, and ultimately to put a deal in place.” If there’s one thing that symbolises Bruce’s work ethos, and helps fuel his passion for the job, it is setting records. Since the early 2000’s, he has time and again set new sale price records in Richmond, Stoke and Nelson, and since 2007 has consistently sat in the company’s New Zealand top 40. Negotiation so often requires innovation – seeing the barriers that are being put in place and finding new and diverse solutions for them so that both buyer and seller are the winners on the day. He recalls an example – “I managed to complete a sale between a British buyer and a local seller, where the entire transaction was completed in UK Pounds Sterling. It was an unconventional arrangement that suited both parties and increased the buyer’s comfort in paying a little more” His buyer database spans the globe and he is in contact with them regularly, making sure that no stone is left unturned in the pursuit of the perfect buyer for a property.
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Liz Woodall
Liz Woodall

Licensed Real Estate Agent

  5   (9 reviews)
About Liz

Liz currently has 11 active property listings and 11 sold property listings over the past 12 months.

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About us

Bayleys Nelson offers expert real estate services across a diverse region situated at the top of the South Island. Our office has an experienced highly rated sales team to help you achieve your real estate goals. Our well respected specialists cover Residential, Lifestyle, Commercial, Industrial, Tourism, Business, Waterfront and Rural properties. Visit our website and you will find out what sets us apart and makes Bayleys New Zealand’s the favoured option when it comes to purchasing and selling property and business.

Our reviews

  5  
134 reviewsacross 27 different locations, showing 6.
9 days ago
An excellent experience

This is our second experience selling with Bruce. As with the previous sale (20 years ago) Bruce continues to impress with his open communication style and industry knowledge. Ethical issues are dealt with in a very professional manner. Of equal note is his willingness to explore a variety of more day to day issues and to offer sound practical advice

Bruce Farquhar

Bruce Farquhar

  5   (9 reviews)
11 days ago
Excellent experience.

We really enjoyed working with Bruce. He has an engaging personality. Very knowledgeable about the various areas and honest with his opinion. We could not have wished for a better agent to deal with. We would highly recommend his services.

Bruce Farquhar

Bruce Farquhar

  5   (9 reviews)
15 days ago
Katy Kerby - Professionalism Built on Integrity

We recently purchased a property through Katy Kerby and had a very positive experience throughout the entire process. Katy was honest, transparent, professional, and extremely knowledgeable, which gave us confidence at every stage of the purchase. Communication was excellent from start to finish. She kept us informed, answered our questions promptly, and made what could have been a stressful process feel smooth and straightforward. We really appreciated Katy’s approachable and genuine manner, and we would happily recommend her to anyone buying or selling a property.

Katy Kerby

Katy Kerby

  4.9   (17 reviews)
16 days ago
Katy was an absolute charm.

She kept us informed all the way. She was very patient with us as ours was not a straightforward sale with having to operate between three people plus the the buyers. She applied herself in the most helpful and professional manner under trying circumstances sometimes. I would recommend Kat to anyone who wants a dedicated agent to look after there welfare. Thank you once again Katy, you are a star.

Katy Kerby

Katy Kerby

  4.9   (17 reviews)
about 2 months ago
Masterclass in display

Bruce's knowledge of the property, the local market, and the neighbourhood was evident from the moment we first met him. As buyers from out of town, we really appreciated his willingness to accommodate remote requests and the valuable insights he shared about the area. Communication was always prompt and responsive, even while he was travelling overseas. We also appreciated his honest and upfront guidance on pricing from the outset, which helped set clear expectations and contributed to a smooth, stress-free negotiation process. Throughout the entire experience, Bruce demonstrated outstanding professionalism, integrity, and genuine care.

Bruce Farquhar

Bruce Farquhar

  5   (9 reviews)
2 months ago
Excellent service & result!

Very professional and personal in handling of the sale, kept us well informed on each prospective buyer and their feedback and interest level. Would definitely reccommend and use again.

Bruce Farquhar

Bruce Farquhar

  5   (9 reviews)
Show all 134 reviews

Our properties

Bayleys Nelson Tasman - (Be Property Group Ltd) has 84 properties for sale and sold 123 properties in the last 12 months, showing 4, sorted by most recent activity

SoldAug 4, 2026
Price not available
33 Beach Rd
Tahunanui Nelson
3
3
Other
SoldAug 3, 2026
Price not available
Apartment 404/33 Beach Road
Tahunanui Nelson
3
3
2
Apartment
SoldAug 2, 2026
Price not available
35 Trafalgar Street
The Wood Nelson
3
3
House
For Sale
$710,000 +
184A The Ridgeway
Stoke Nelson
3
1
1
House
Show all 207 properties
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