About Bruce

Bruce Farquhar - AREINZ, Auctioneer A born salesman, Bruce has been bringing house buyers and sellers together by any means necessary since 1996, including making yearly pilgrimages to the UK to promote local properties on the global stage on behalf of the company he created during the Global Financial Crisis to help overseas buyers move to Nelson – so he could sell them a house. That effort was rewarded with many happy sellers during tough financial times. What does that mean for his clients you ask? Bottom line is that he is in a unique position to obtain premium prices for his vendors – which he believes is the core principle of being a real estate agent. The search to uncover motivated and cashed-up buyers continues unrelentingly. “The traditional model in business is to think of the buyer right in front of you, but technology has given us a global backyard, and those who don’t realise that are going to miss a wealth of opportunities.” He points out that simply having a property for sale on the internet is not global thinking – that is simply an electronic version of a signboard or newspaper advertisement. “Technology is great for sure, but if that was sufficient on its own, I would be out of a job! The best agents in this business realise that technology is simply a time-saving tool, a part of that job. A successful agent still has to be able to talk to people – face to face or on the phone - to uncover objections, answer questions, and ultimately to put a deal in place.” If there’s one thing that symbolises Bruce’s work ethos, and helps fuel his passion for the job, it is setting records. Since the early 2000’s, he has time and again set new sale price records in Richmond, Stoke and Nelson, and since 2007 has consistently sat in the company’s New Zealand top 40. Negotiation so often requires innovation – seeing the barriers that are being put in place and finding new and diverse solutions for them so that both buyer and seller are the winners on the day. He recalls an example – “I managed to complete a sale between a British buyer and a local seller, where the entire transaction was completed in UK Pounds Sterling. It was an unconventional arrangement that suited both parties and increased the buyer’s comfort in paying a little more” His buyer database spans the globe and he is in contact with them regularly, making sure that no stone is left unturned in the pursuit of the perfect buyer for a property.

4 months ago

Excellent communication and professionalism

Bruce's marketing campaign brought a quick and successful sale for our home, much to our delight. He provided reassuring and professional advice ensuring the selling process was as stress free as possible. We chose him to sell our house because of his extensive local experience and this proved to be a good decision.

5 months ago

Awesome Guy.

Bruce was a good neighbour and friend to my mother. I decided to go with Bruce and the Bayleys team as I found him to be extremely professional, hard working and highly knowledgeable and experienced. Because I am from Hawkes Bay, Bruce called me one day and said he had some leftover paint from his house and would it be okay to paint the inside of the garage which he done a fabulous job. That is the type of guy he is. Thanks to Bruce and his team member Liz Woodall we managed to sell the house within 6 weeks being on the market. To the new owner you will love mums house as much as she did and have many happy years. It is a awesome place to live.

6 months ago

Great communication

Great communication and keeping us up to date. Easy to work with. Good knowledge of the market.

7 months ago

SOLD on Bruce!

Bruce was our third agent with Bayleys trying to sell our beautiful home. He was by far the best communicator, and most realistic agent. We felt like he brought people in who were genuine buyers and we were sold within a few months. We recommend Bruce to anyone wanting to sell and would happily use him again!

7 months ago

Great result

Bruce is always professional and works hard to get the result. Have used Bruce to sell a couple of houses over the years and I’ve always been more than satisfied.

Bruce's properties

Bruce has 7 properties for sale and sold 6 properties in the last 12 months, showing 4, sorted by most recent activity