Harcourts Whangarei (Optimize Realty Ltd)

33 - 35 Robert Street, Whangarei 0140
  •   4.9   (916 reviews)

Our sales performance at a glance

See how Harcourts Whangarei (Optimize Realty Ltd) has performed in the last 12 months on RateMyAgent*

366
Reviews
107
Properties for sale
307
Sold properties
$661k
Average sale price
$203.1m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.co.nz. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

  • aotybadge

    Recognised for going above & beyond for their clients.

Our customer service awards

See what RateMyAgent awards Harcourts Whangarei (Optimize Realty Ltd) has won

  • National Top 100New Zealand
  • Island Top 10North Island
  • Region Top 5Northland
  • Suburb WinnerAvenues
  • 3x National Top 100New Zealand - 2026, 2025, 2024
  • 3x Region Top 5Northland - 2026, 2025, 2024
  • 2x Island Top 10North Island - 2026, 2025
  • 2x Suburb WinnerAvenues - 2026, 2025

Meet the team

Get to know the 28 agents at Harcourts Whangarei (Optimize Realty Ltd).

Shane Burns
Shane Burns

Sales Consultant

  5   (87 reviews)
About Shane
Why compromise? For a proven, quality customer experience in your real estate endeavours, Shane should be your first and last stop. In any market Shane’s strong customer focus, attention to detail and genuine empathy for both buyers and sellers clearly works. From a position of trust, he has been negotiating winning deals since 2015, touching the lives of thousands of people along the way. His energetic, innovative, and personal approach is both refreshing and effective. Connecting property with the right buyers through digital, print, and person-to-person is what he thrives on, his clients’ best interests always the top priority. Strong relationships within and outside the real estate industry add to what he offers, to say nothing of the trusted Harcourts brand behind him. Personally owning residential and commercial real estate over many years adds to the knowledge you can tap into when working with Shane. Diverse work and community experience including finance industry management, business ownership and volunteer positions for The Salvation Army, Whangarei Youth Music and the Kaurihohore School Board of Trustees have also added to his bank of contacts and skills. For trusted, comprehensive real estate service in and around Whangarei, rely on Shane to deliver you a great result.
View ProfileRateMyAgent Achievementstop20badgetrustedbadge
Roxanne Simpkin
Roxanne Simpkin

Sales Consultant

  5   (86 reviews)
About Roxanne
Honesty, integrity and professionalism combined with a mix of genuine care and commitment to my clients best interests, mark the cornerstone of my business. I have a down-to-earth, approachable style, with a focus on relationships, communication, and end results. I take the time to genuinely listen to what you are trying to achieve and come up with a tailored strategy to make it happen! You can feel confident, knowing that I explore every option when it comes to your home. I combine first-class marketing, great communication skills, and provide information and guidance that empowers you. Sheer hard work will deliver results. In a market that moves quickly, my ability to be innovative and adaptable become essential tools to success. I believe that every client deserves the best and I am committed to creating a superior experience and building life-long relationships. With a personal service that comes guaranteed, you are in safe hands when you choose to work with me. Whether you are buying, selling, or simply after advice, I am available for a no obligation chat at any time.
View ProfileRateMyAgent AchievementspriceExpertbadge
Sherry Gibbon
Sherry Gibbon

Sales Consultant

  4.9   (81 reviews)
About Sherry
Sherry & Co - an award winning Real Estate team in Whangarei that meets all your buying and selling needs. Sherry is extremely proud to be part of a proven, well known and most trusted brand – Harcourts. Harcourts has been voted the most TRUSTED real estate brand nine years running. When it comes to selling one of your biggest assets put your property in the hands of the Sherry & Co team, you will be delighted with the results they are able to achieve for you.
View ProfileRateMyAgent AchievementspriceExpertbadge
Kim Boyd
Kim Boyd

Sales Consultant

  5   (82 reviews)
About Kim
‘Listen twice as much as you speak’ – this is something I was told many years ago, and to date, it hasn’t let me down. I have lived in Ruakaka and Whangarei most of my life. Four years ago, I launched myself into Real Estate – jumping out of a plane after raising money for the Alzheimer’s Foundation. Prior to moving into Real Estate Sales, I had 30 years of customer service, sales, and property management experience – all of these are people-based, and I pride myself on making sure my customers, clients, and family come first. I am conscientious in everything I do as a Salesperson, and I am confident I have achieved the correct balance of life skills to help you with your Real Estate needs. My belief is that Real Estate is more than selling property – it is building a trusted relationship. Being heard is what is important to owners; the property may have been their first home, their family home, their first investment property, or the home that their grandparents owned. No matter what the circumstances, the property is important to them and their family, and matching the right purchaser to a home or finding that perfect property for a buyer is a key priority for me. If I’m not in the office you will find me renovating my home, working in my garden, walking my dog Shyla or entertaining my grandchildren, finding just the right work-life balance. If you are thinking of buying or selling property, give me a call today – ‘Helping you find your way home’ is my passion.
View ProfileRateMyAgent Achievementstop20badgetrustedbadgepriceExpertbadge
Jennifer Starr
Jennifer Starr

Top Negotiator / Property Solutions / Sales & Marketing Consultant

  4.9   (67 reviews)
About Jennifer
Very passionate about matching people and property here in Northland. Over 10 years into my Real estate career and loving everything about this work. If you want great service and a straight forward style - call me!
View ProfileRateMyAgent AchievementstrustedbadgepriceExpertbadge
Tracy Bucknell
Tracy Bucknell

Sales Consultant

  4.9   (73 reviews)
About Tracy
Tracy takes great pride in helping valued clients and being a part of their journey to achieving their real estate milestones. She loves working with people and her greatest satisfaction is seeing clients happy in their new homes. One of Tracy’s greatest attributes as a Whangarei real estate agent is that she grew up and has lived locally all her life, which gives her an in-depth knowledge of Whangarei. She keeps her finger on the pulse of local real estate trends and is always ready to provide inside knowledge of local properties for sale. When you list a property for sale with Tracy Bucknell, you receive superior service from the start. She is committed to achieving the best outcome for you and never settles for anything less than success. She goes the extra mile to ensure your home is ready for the market, taking care of all the details and using polished presentation and clever property marketing to your advantage. Her excellent communication provides a unique customer experience for every one of her clients. Thanks to her endless energy, excellent negotiating skills, and impeccable professionalism, Tracy delivers every time, exceeding expectations with hard work and focus, which results in lots of happy clients who come back time and time again! If you want an outstanding real estate salesperson with excellent communication, who is with you every step of the way, call Tracy Bucknell.
View ProfileRateMyAgent AchievementspriceExpertbadge

About us

Harcourts Whangarei is your local real estate hub, and forms part of Northland’s esteemed Harcourts Optimize Group which includes Harcourts Bream Bay, Harcourts NAI and Harcourts Just Rentals Property Management. With offices in Whangarei Central and in Bream Bay, our team of professional real estate consultants excel in all types of property services including residential, lifestyle and commercial, property management and sales.

Our reviews

  4.9  
916 reviewsacross 50 different locations, showing 6.
Our qualities as told by our client reviews: well-prepared, honest, supportive, responsive, friendly, local expert, clear communication.
Was this helpful?
Seller review
Tracy was a pleasure to work with when it came to selling our house.
about 19 hours ago
Tracy was a pleasure to work with when it came to selling our house.

Tracy was very punctual and pleasant to work with. Being first time sellers, she explained the process thoroughly as well as answering all our questions, highlighting her depth of knowledge and experience in the field. At no time did we feel any pressure and was always just a phone call away if we needed anything. Would highly recommend.

Tracy Bucknell

Tracy Bucknell

  4.9   (73 reviews)
Seller review
Trustworthy and honest
1 day ago
Trustworthy and honest

Shane was all round wonderful to work with. He had a great knowledge of the market, he answered any questions we had. We valued his opinion and he was calm, especially on auction day. Most importantly for us he is a genuinely nice guy, easy and fun to be around and we trusted him to do the best job for us, which he did.

Shane Burns

Shane Burns

  5   (87 reviews)
Buyer review
Dianne fulfilled our needs in every aspect
3 days ago
Dianne fulfilled our needs in every aspect

Dianne actually opened up to the vendors after they had withdrawn from the market at end of their open homes. She was able to get us into the home again, to allow us to make them an offer. Her communication with us at all times was really appreciated

Dianne Sullivan

Dianne Sullivan

  5   (61 reviews)
Seller review
An agent willing to go the extra mile whilst retaining an honest professional approach at all times.
11 days ago
An agent willing to go the extra mile whilst retaining an honest professional approach at all times.

We had such a positive experience working with Aiden. He brought high energy and enthusiasm from day one, while also being completely honest and genuine throughout the process. His positive attitude made a real difference, and nothing ever felt like too much trouble — he was always willing to go the extra mile for us. What we appreciated most was his understanding of our difficult situation and the way he handled everything with care and professionalism. We’re really grateful for his support and wouldn’t hesitate to recommend him to anyone looking for a dedicated and trustworthy agent.

Aiden Sade

Aiden Sade

  5   (36 reviews)
Seller review
Excellent communicator, knowledge of the industry and Tracy's marketing skills are first class.
12 days ago
Excellent communicator, knowledge of the industry and Tracy's marketing skills are first class.

Tracy was very proactive in organizing as much as possible ahead of time so once the property was listed there was nothing holding up the process. Tracy's market knowledge and industry experience make her very effective at assessing a property and marketing it appropriately. She can evaluate where cost and effort will reap the most benefit. Tracy was excellent at gauging what was important to us and then implementing what we wanted. She knew when to insist on certain aspects and gave us we nudge when necessary which paid dividends in the end We live rural and not in the same area as our property and this was no barrier for Tracy. She had methods for achieving what was required from a distance with minimal meetings in person which was big help to us. Working from a distance meant we were unable to attend to certain arising matters in a timely manner so Tracy in my eyes went above and beyond coordinating trades people and took care of details ensuring a smooth process. I recommend Tracy as an agent who can provide the professional qualities required with a practical approach to working through the required procedures. She has resources at her disposal that are effective and timely.

Tracy Dawson

Tracy Dawson

  4.8   (25 reviews)
Show all 916 reviews
map

Our properties

Harcourts Whangarei (Optimize Realty Ltd) has 107 properties for sale and sold 307 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
Price By Negotiation
8 Draffin Road
Poroti Northland
3
1
8
House
For Sale
Deadline 4 Jun'24 by 3pm (Unless Sold Prior)
4 Wanaka Street
Tikipunga Northland
2
1
2
Unit
For Sale
Deadline 9th June '26 at 4pm (Unless Sold Prior)
9A Logan Place
Kamo Northland
3
1
1
House
SoldMay 8, 2026
Price not available
8A Denby Cres
Tikipunga Northland
4
2
1
House
Show all 414 properties
© 2026 RateMyAgent