Harcourts Whangarei (Optimize Realty Ltd)

Our sales performance at a glance

See how Harcourts Whangarei (Optimize Realty Ltd) has performed in the last 12 months on RateMyAgent*

360

Reviews

106

Properties for sale

293

Sold properties

$663k

Average sale price

$194.3m

Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.co.nz. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Our customer service awards

See what RateMyAgent awards Harcourts Whangarei (Optimize Realty Ltd) has won

National Top 100New Zealand
Island Top 10North Island
Region Top 5Northland
Suburb WinnerAvenues

3x National Top 100New Zealand - 2026, 2025, 2024
3x Region Top 5Northland - 2026, 2025, 2024
2x Island Top 10North Island - 2026, 2025
2x Suburb WinnerAvenues - 2026, 2025

Meet the team

Get to know the 29 agents at Harcourts Whangarei (Optimize Realty Ltd).

Shane Burns

Sales Consultant

(89 reviews)

About Shane

Why compromise? For a proven, quality customer experience in your real estate endeavours, Shane should be your first and last stop. In any market Shane’s strong customer focus, attention to detail and genuine empathy for both buyers and sellers clearly works. From a position of trust, he has been negotiating winning deals since 2015, touching the lives of thousands of people along the way. His energetic, innovative, and personal approach is both refreshing and effective. Connecting property with the right buyers through digital, print, and person-to-person is what he thrives on, his clients’ best interests always the top priority. Strong relationships within and outside the real estate industry add to what he offers, to say nothing of the trusted Harcourts brand behind him. Personally owning residential and commercial real estate over many years adds to the knowledge you can tap into when working with Shane. Diverse work and community experience including finance industry management, business ownership and volunteer positions for The Salvation Army, Whangarei Youth Music and the Kaurihohore School Board of Trustees have also added to his bank of contacts and skills. For trusted, comprehensive real estate service in and around Whangarei, rely on Shane to deliver you a great result.

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Roxanne Simpkin

Sales Consultant

(86 reviews)

About Roxanne

Honesty, integrity and professionalism combined with a mix of genuine care and commitment to my clients best interests, mark the cornerstone of my business. I have a down-to-earth, approachable style, with a focus on relationships, communication, and end results. I take the time to genuinely listen to what you are trying to achieve and come up with a tailored strategy to make it happen! You can feel confident, knowing that I explore every option when it comes to your home. I combine first-class marketing, great communication skills, and provide information and guidance that empowers you. Sheer hard work will deliver results. In a market that moves quickly, my ability to be innovative and adaptable become essential tools to success. I believe that every client deserves the best and I am committed to creating a superior experience and building life-long relationships. With a personal service that comes guaranteed, you are in safe hands when you choose to work with me. Whether you are buying, selling, or simply after advice, I am available for a no obligation chat at any time.

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Kim Boyd

Sales Consultant

(85 reviews)

About Kim

‘Listen twice as much as you speak’ – this is something I was told many years ago, and to date, it hasn’t let me down. I have lived in Ruakaka and Whangarei most of my life. Four years ago, I launched myself into Real Estate – jumping out of a plane after raising money for the Alzheimer’s Foundation. Prior to moving into Real Estate Sales, I had 30 years of customer service, sales, and property management experience – all of these are people-based, and I pride myself on making sure my customers, clients, and family come first. I am conscientious in everything I do as a Salesperson, and I am confident I have achieved the correct balance of life skills to help you with your Real Estate needs. My belief is that Real Estate is more than selling property – it is building a trusted relationship. Being heard is what is important to owners; the property may have been their first home, their family home, their first investment property, or the home that their grandparents owned. No matter what the circumstances, the property is important to them and their family, and matching the right purchaser to a home or finding that perfect property for a buyer is a key priority for me. If I’m not in the office you will find me renovating my home, working in my garden, walking my dog Shyla or entertaining my grandchildren, finding just the right work-life balance. If you are thinking of buying or selling property, give me a call today – ‘Helping you find your way home’ is my passion.

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Sherry Gibbon

Sales Consultant

4.9

(82 reviews)

About Sherry

Sherry & Co - an award winning Real Estate team in Whangarei that meets all your buying and selling needs. Sherry is extremely proud to be part of a proven, well known and most trusted brand – Harcourts. Harcourts has been voted the most TRUSTED real estate brand nine years running. When it comes to selling one of your biggest assets put your property in the hands of the Sherry & Co team, you will be delighted with the results they are able to achieve for you.

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Jennifer Starr

Top Negotiator / Property Solutions / Sales & Marketing Consultant

4.9

(72 reviews)

About Jennifer

Very passionate about matching people and property here in Northland. Over 12 years into my Real estate career and loving everything about this work. If you want great service and a straight forward style - call me!

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Tracy Bucknell

Sales Consultant

4.9

(77 reviews)

About Tracy

Tracy takes great pride in helping valued clients and being a part of their journey to achieving their real estate milestones. She loves working with people and her greatest satisfaction is seeing clients happy in their new homes. One of Tracy’s greatest attributes as a Whangarei real estate agent is that she grew up and has lived locally all her life, which gives her an in-depth knowledge of Whangarei. She keeps her finger on the pulse of local real estate trends and is always ready to provide inside knowledge of local properties for sale. When you list a property for sale with Tracy Bucknell, you receive superior service from the start. She is committed to achieving the best outcome for you and never settles for anything less than success. She goes the extra mile to ensure your home is ready for the market, taking care of all the details and using polished presentation and clever property marketing to your advantage. Her excellent communication provides a unique customer experience for every one of her clients. Thanks to her endless energy, excellent negotiating skills, and impeccable professionalism, Tracy delivers every time, exceeding expectations with hard work and focus, which results in lots of happy clients who come back time and time again! If you want an outstanding real estate salesperson with excellent communication, who is with you every step of the way, call Tracy Bucknell.

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About us

Harcourts Whangarei is your local real estate hub, and forms part of Northland’s esteemed Harcourts Optimize Group which includes Harcourts Bream Bay, Harcourts NAI and Harcourts Just Rentals Property Management. With offices in Whangarei Central and in Bream Bay, our team of professional real estate consultants excel in all types of property services including residential, lifestyle and commercial, property management and sales.

Seller review

3 days ago

Hard working and committed to achieving a sale

Tracey is a great communicator, balanced and reasonable. Clear feedback and good negotiator. Stuck with it and kept working the property even when it was under offer to the extent that we felt reassured that even if contract didnt happen there was another ready and waiting.

Tracy Bucknell

4.9

(77 reviews)

Buyer review

3 days ago

Shane was engaging and understood our needs , a good communicator

Shane is not a high pressure salesman but takes time to understand the clients needs. He went beyond the call of duty helping to remove

Shane Burns

(89 reviews)

Buyer review

3 days ago

Exceptional Property Agent

We are so grateful to have had Jennifer Starr as our agent. She brought the perfect mix of professionalism, deep market insights, and genuine humility to the table. Jennifer didn't just try to make a sale; she took the time to understand our goals and used her local expertise to keep us motivated and informed. Her communication style was flawless, and she regularly went above and beyond to make sure our needs as clients were met. She made what can be a stressful process feel warm and seamless.

Jennifer Starr

4.9

(72 reviews)

Buyer review

3 days ago

Excellent communication

Being patient and understanding

Valerie Hanger AREINZ

(23 reviews)

Seller review

6 days ago

Kim was clear and straight up with her advice and support from the outset; nothing was a trouble.

From day one, Kim’s professional approach gave me confidence, which was what I needed to get through several hurdles I hadn't anticipated. She was able to leverage her local network to help navigate those challenges, which made a difference. Her communication style is spot on—she always kept me updated when needed. All in all, I am happy with the outcome and highly recommend her.

Kim Boyd

(85 reviews)

Seller review

9 days ago

Amazing Real estate agent

We had such a wonderful experience working with Huia. From the moment we reached out for an appraisal, she took the time to understand our needs and consistently supported our decisions, offering valuable advice based on her real estate expertise. Huia was incredibly accommodating with our timeframe and worked diligently to achieve the best possible outcome for us, always encouraging us to stay positive throughout the process. After just one open home, we received offers, and Huia made everything feel seamless. She communicated clearly, ensured we understood each step before it happened, and was always easy to reach whenever we had questions. Now that our home is sold and we begin our journey in a new city, we truly can’t recommend Huia highly enough. Her dedication, professionalism, and genuine care made all the difference.

Huia Dunn

4.9

(36 reviews)

Our properties

Harcourts Whangarei (Optimize Realty Ltd) has 106 properties for sale and sold 293 properties in the last 12 months, showing 4, sorted by most recent activity