SMITH Group

Meet the team

Get to know the 2 agents at SMITH Group.

Sales Consultant / Licensed Real Estate Agent

About Alison

The founder of SMITHGroup, Ali s a lifelong South Taranaki local, mother, friend, and lover of all things property. “Growing up under the gorgeous Mount Taranaki, I’ve always loved to call this my home, and enjoy meeting new faces and welcoming them to our beautiful region.” With a passion for property and meeting new people, Ali is a natural when it comes to real estate. Thriving off forging connections, facilitating people’s needs, and finding them the perfect solution in their property journey, Alison's real estate career has had some incredible moments. From helping young adults into their first home to guiding and transitioning some very special clients into Rest Homes. Ali enjoys becoming a part of these journeys. “I love being a part of the local community and service is at the heart of everything I do in real estate. I support local schools and businesses working towards a great future, building relationships that go beyond the closing of a deal.” Hard work and dedication has seen Ali achieve multiple awards over the years in real estate, with an eye for detail, creative thinking, and problem-solving, she prides herself on delivering a service like no other. “Professionally, I am an extremely goal-orientated person, very structured, and always strive for perfection in everything I do. And, personally, well, I love people! I want to get to know you and your family because to me, you are more than a client.”

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Anjie Cook

Licensed Real Estate Agent

(13 reviews)

About Anjie

Experienced | Considered | Connected Anjie brings more than a decade of real estate experience, backed by an extensive career in legal and banking. Since entering real estate in 2011, Anjie has built her reputation on considered advice, strong negotiation and an unwavering commitment to her clients. Her previous experience across the legal and banking sectors has shaped a meticulous, commercially minded approach, with a natural ability to navigate the detail while keeping sight of the bigger picture. For Anjie, no two property journeys are the same. Understanding the people, the property and the purpose behind every move allows her to create a strategy that is both considered and effective. Her approach is professional yet personal, combining market knowledge and strategic thinking with genuine care. She believes in clear communication, thoughtful guidance and doing the work required to achieve the best possible outcome. A proud Taranaki local, Anjie values the relationships she has built within the community and the trust placed in her by generations of clients. Much of her business continues to come through repeat clients and referrals — a reflection of the relationships, reputation and results she has worked hard to build. Now part of SMITH Group, Anjie shares the belief that real estate should be delivered differently: with high standards, intelligent strategy, considered marketing and a level of service that is personal to each client. “For me, real estate is about understanding what matters to people, then bringing experience, strategy and care together to achieve it.” Anjie Cook

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About us

We are SMITH Group. A natural evolution of Smith + Bishop. Founded in 2023, the brand was established to challenge the traditional real estate model, delivering a more tailored, boutique experience in Taranaki. It is now strengthened by a handpicked team and a clear, forward-focused vision. We deliver something only a boutique agency can offer: that personal, local touch combined with an uncompromising attention to detail. With years of experience and deep local market knowledge, our strength lies in offering a considered alternative to traditional real estate. We focus on quality service, backed by a genuine commitment to building long-term relationships founded on trust, integrity, and results. We live, sleep and breathe real estate. We understand that the most valuable part of any property journey is, quite simply, you. That’s why our approach is built around understanding your goals, your expectations, and what success looks like for you, so we can deliver exactly that. We are distinct, refined, and forward-thinking. We strive to deliver a bespoke level of service that sets us apart, with a modern and polished approach to real estate. As the industry evolves, so do we by embracing smart technology, considered marketing, and innovative strategies to ensure you stay one step ahead. We take pride in our standards, our professionalism, and the way we do business. We look forward to working with you.

9 days ago

Taranaki property Guru

It was a great experience dealing with Alison buying our first home, she’s passionate about serving her customers with an in-depth knowledge of the Taranaki property market. Excellent communications skills that does not leave any stone unturned. Thanks for making it a very memorable experience Gerrit & Elaine

Alison & Anjie

(228 reviews)

19 days ago

very caring and always available

impressed with the advertising , and her real estate knowledge. An agent we felt safe with , and appreciated the updates

Alison & Anjie

(228 reviews)

about 1 month ago

Boutique Real Estate done right!

Just like a fine wine, good things take time—and this sale was worth the wait. Thank you for your patience, professionalism, and dedication throughout the process. We truly appreciated your support and couldn't be happier with the outcome.

Alison & Anjie

(228 reviews)

3 months ago

Absolute Superstar!!

We couldn’t have asked for a better agent than Alison. From start to finish, her communication was exceptional. She kept us informed every step of the way, always making sure we knew what was happening and what to expect next. Our sale had its challenges, but Alison worked incredibly hard on our behalf and handled everything with professionalism, dedication, and care. She made the entire process feel stress-free and gave us complete confidence that everything was under control. We are so grateful for her support, guidance, and commitment throughout the journey. We would highly recommend Alison to anyone looking for an outstanding real estate agent.

Alison Smith

(218 reviews)

3 months ago

So worth it

In this uncertain market, we weren't sure if we should go with a boutique agent or a budget agent at first. We are so glad we went with Alison Smith and partner Anjie. I think our house would still be unsold today if we didn't, and certainly wouldn't have gotten the price we did. Alison and Anjie are a dream to work with, they chose the right angle to stand out in a crowded market and got us a price that was above expectations. Now we are free to take on the next chapter of our life. Thank you!

Alison Smith

(218 reviews)