The Northern Group

Our sales performance at a glance

See how The Northern Group has performed in the last 12 months on RateMyAgent*

103

Reviews

Properties for sale

135

Sold properties

$861k

Average sale price

$116.3m

Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.co.nz. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 14 agents at The Northern Group.

Lee Stringer

Director / Sales Manager

(224 reviews)

About Lee

Meet Lee Stringer, an elite sales agent, director, and sales manager with an impeccable track record in the Bay of Plenty region. Lee stands out as a pinnacle of success in the real estate industry, consistently ranking among the top 100 agents in New Zealand . Locally, Lee has dominated the Bay of Plenty market, securing a top 5 rankings numerous times in the last decade. With a perfect 5-star rating from hundreds of satisfied clients, Lee is not only trusted but also highly recommended. His expertise in the region is unmatched, having sold hundreds of homes across the region. Award-winning and trusted, Lee is the agent you need to guide you through your real estate journey with unparalleled professionalism and local market knowledge.

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Nathan Gill

Sales Consultant

4.9

(132 reviews)

About Nathan

Hi there! I'm Nathan, and I'm not your typical real estate agent. In this industry, honesty and a people-first approach should always come first. With a wealth of experience, I've navigated various situations, ensuring exceptional service to all my clients. My secret? I'm smart, adaptable, and tech-driven. I use cutting-edge tools to make your real estate journey smooth sailing from start to finish. I'm also a firm believer in clear and open communication, ensuring you're always in the loop. My attention to detail is second to none. I leave no stone unturned in my quest to find your dream property or sell your current one. I understand that real estate transactions are significant, and I'm committed to making them as seamless as possible. So, trust in my genuine, upfront, and honest approach, whether you're buying or selling. With me, your property needs will always be at the forefront. Let's embark on this exciting journey together!

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Matt Adsett

Sales Consultant

4.9

(77 reviews)

About Matt

Matt Adsett is a highly respected and well-recognised name in real estate, with over a decade as a top-performing sales professional. Having specialised in the Pyes Pa, Papamoa and Mount Maunganui markets throughout his career, Matt has built an enviable reputation for delivering outstanding results and fostering long-term relationships across a wide network of loyal clients. Known for his energetic personality, approachable manner, and sharp marketing insight, Matt combines professionalism with genuine enthusiasm for what he does. His success is grounded in exceptional people skills, strategic thinking, and a strong business acumen developed through his own entrepreneurial experience. His expertise in negotiation, communication, and people management ensures his clients are confidently guided through every stage of the sales journey. In today’s dynamic market, experience, clarity, and composure are essential. Matt offers all of this and more, bringing in-depth local knowledge, proven strategies, and calm assurance under pressure. His clients consistently praise his integrity, transparent communication, and meticulous attention to detail. Matt is known for his honest advice, authentic approach, and unwavering commitment to achieving the best possible outcome for both sellers and buyers. Driven by results and motivated by his clients’ success, Matt takes the time to truly listen, enabling him to tailor effective marketing strategies that maximise each property’s value. He is solution-focused, proactive, and dedicated to making the process seamless and stress-free. Beyond real estate, Matt is deeply passionate about coaching and sport. As head coach at the Mt Maunganui Cricket Club and for age-group BOP cricket, he views coaching as a true privilege, relishing the opportunity to help players become the very best versions of themselves. Committed to health and fitness, Matt prioritises training, wellbeing, and looking after himself both on and off the field. When it comes to maximising your property’s potential and achieving a premium result, Matt Adsett offers the experience, integrity, and commitment you can trust.

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Sara Davis

Sales Consultant

4.9

(67 reviews)

About Sara

Real estate is more than just a career for me—it’s something I genuinely love. Every morning, I wake up excited to do this job, working with people who align with me, just as I do with them. I feel incredibly grateful to help my clients achieve their goals and dreams, knowing that in turn, they help me achieve mine. With years of experience in the industry, I’ve worked across different markets and completed my Real Estate Branch Manager’s License. I bring strong negotiation skills, an eye for detail, and a background in marketing and graphic design—helping me showcase properties in their best light. But more than anything, my approach is personal and attentive. I break down the process step by step, making things simple and stress-free, all while working hard to get the best possible result. Outside of real estate, I love being out in nature. My family and I own ‘Fishing and Outdoors’ magazine, so any chance I get, you’ll find me casting a line off the rocks, throwing around some lures, or exploring the coastline with my dogs. I also enjoy meditation and Pilates—anything that keeps me grounded and balanced. If you’re thinking about buying or selling, let’s chat. I’d love to help make the process easy and rewarding for you.

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Katherine Boyed

Sales Consultant

(38 reviews)

About Katherine

Katherine Boyed “Mrs Lakes" For Katherine, real estate is all about people. Whether you're buying your first home, upsizing, downsizing, or preparing to sell, she's committed to making the journey as smooth and rewarding as possible. Born and raised in Tauranga, Katherine has proudly called the Bay of Plenty home for more than 40 years. Her deep local knowledge, combined with a genuine love for the region, means she offers clients honest insights and guidance they can trust. With a background in communication training, project management and property development, Katherine brings a wealth of practical experience to every transaction. She understands property from every angle and is known for her attention to detail, clear communication, and ability to confidently guide clients through the process. Katherine also has extensive experience in preparing homes for the market, including property staging, helping sellers present their homes at their very best to maximise buyer appeal. Known for her integrity, professionalism and positive approach, Katherine is passionate about achieving outstanding outcomes while making the experience enjoyable and stress-free. She believes every client deserves genuine advice, exceptional service and someone who will be with them every step of the way. If you're looking to buy or sell in Tauranga, talk to Katherine Boyed (Mrs Lakes) and discover the difference local knowledge, experience and genuine care can make.

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Shana McLennaghan

Sales Consultant

4.9

(36 reviews)

About Shana

Originally from the Kāpiti Coast, Shana made the move to the beautiful Bay of Plenty with her partner to build a life and raise their growing family. Since arriving, she has quickly become a familiar and trusted face within the community, known for her approachable nature, genuine care for people, and unwavering work ethic. Entering the real estate industry in 2019, Shana quickly established herself as a dedicated salesperson with a natural ability to connect with people from all walks of life. Beginning her career with a boutique agency in Kawerau, she built a reputation for consistently going above and beyond for her clients, guiding them through every step of their property journey with professionalism, warmth, and integrity. Now proudly part of The Northern Group, Shana aligns closely with the team’s modern approach, strong values, and client-first philosophy. Supported by a collaborative network and innovative marketing strategies, she is committed to delivering outstanding results while creating an experience that feels personal, seamless, and stress-free. With an extensive background in sales and customer service, Shana brings strong negotiation skills, resilience under pressure, and a calm, solutions-focused mindset to every transaction. Whether working with first home buyers, investors, or families preparing for their next chapter, she understands that buying or selling property is more than just a transaction — it’s a significant life moment that deserves care, empathy, and honest guidance. Outside of real estate, Shana is a devoted mum to her three daughters who loves exploring the outdoors, lake days, road trips, great coffee, beautiful food, and making the most of the Bay’s relaxed lifestyle. Positive, driven, and down-to-earth, Shana is passionate about helping people achieve their property goals and creating lasting relationships along the way. Whether you’re thinking of buying, selling, or simply wanting trusted advice, she’s always available for a coffee and a no-obligation chat.

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About us

Introducing The Northern Group, an award winning real estate team | RMA Agency of the Year BOP for 2025 & 2026. The leading real estate agency in the Bay of Plenty, known for their exceptional service and impressive sales performance. Cementing their expertise in the local market, The Northern Group is proficient in handling diverse property types including houses, apartments, lifestyle and more, ensuring they cater to a wide range of client needs. Operating throughout popular areas such as Tauranga, Whakatane and Rotorua Lakes The Northern Group possesses intimate knowledge of the region, providing insightful guidance and valuable market analysis. Their professional team is committed to making property transactions seamless and stress-free, focusing on delivering top-notch customer service and maximizing client satisfaction. Whether you're looking to buy or sell, The Northern Group's combination of market expertise, proven track record, and dedication to excellence makes them the ideal choice for all your real estate needs in the Bay of Plenty. Discover how they can help you achieve your property goals today.

Buyer review

1 day ago

Excellent communication and responsive to requests

Marcel was very responsive to our requests and queiries was excellent at following up. Great line of communication

Marcel Stannard

(6 reviews)

Seller review

6 days ago

Selling our house experience

From the beginning to the end of the process, everything was handled professionally and efficiently. Communication was excellent, and we were kept informed every step of the way. What stood out most was that he took care of everything, making the whole experience completely stress-free. We never had to worry about anything, knowing it was all being handled. His market knowledge, attention to detail, and commitment to achieving the best result gave us complete confidence throughout. We would highly recommend him to anyone looking to buy or sell a property.

Nathan Gill

4.9

(132 reviews)

Seller review

7 days ago

Outstanding Experience with Team Adsett

We could not have asked for a more exceptional real estate team than Team Adsett. From start to finish, they went above and beyond to ensure the entire selling process was as smooth and stress-free as possible. Their communication was excellent; they kept us informed at every stage, and their professionalism and dedication were outstanding. Team Adsett worked tirelessly to achieve the best possible outcome for us and were consistently available to answer questions and provide guidance. We truly felt that they had our best interests at heart throughout the entire process. If you are seeking a team that is knowledgeable, reliable, and genuinely committed to their clients, I highly recommend Team Adsett. Thank you for all your hard work and for assisting us in successfully selling our home.

Team Adsett

4.9

(76 reviews)

Buyer review

9 days ago

Excellent in everything.

Buying our first home felt like such a huge step for me and my wife and we honestly couldn't have asked for a better person to help us through it. From day one, you made us feel comfortable, supported in our situation with our family moving together and made us feel like we truly mattered. You never treated us like just another client you treated us like family. Your kindness, patience, and genuine care meant so much to us. You celebrated every milestone with us, answered every question, and were always there when we needed guidance. It was obvious that your priority wasn't just selling a house, but helping us find a home that was right for our family. Thanks to your hard work and dedication, we're now in our beautiful new home, and we'll always be grateful for everything you did to make that happen. Thank you for going above and beyond we couldn't recommend you highly enough.

Jayden Ashton

(15 reviews)

Buyer review

9 days ago

Absolutely unforgettable home-buying experience thanks to Jayden

It is honestly difficult to put into words just how incredible Jayden was throughout our home-buying journey. From arranging a private viewing to keeping us informed every step of the way, his communication, kindness and genuine care were exceptional. Jayden made what could have been an overwhelming experience feel exciting, seamless and truly special. He never made us feel like just another buyer, he genuinely shared in our excitement and made us feel supported from beginning to end. We are so grateful that Jayden was part of such an important milestone in our lives. He helped turn the experience of buying our first and forever home into a memory we will always treasure. We could not recommend him more highly!

Jayden Ashton

(15 reviews)

Seller review

9 days ago

Jayden is Absolutely outstanding! Extremely dedicated professional and charismatic by nature.

Jayden Ashton was an absolute pleasure to work with. He listened to me thoroughly and took the time to understand my position and vision. He then acted properly to investigate and develop a strategy designed specifically to my needs. He gave me sound advice regarding this strategy and I was able to implement this advice effortlessly to acomdate. Jayden has vision and passion for his profession that exceeded all my expectations and together we were able to sell my property for maximum profit within a very short time period, two weeks to settlement unreal!. I couldn't have asked for a more dedicated professional an absolute godsend. I recommend Jayden with the highest of merit. Thanks again Jayden your a legend mate!!

Jayden Ashton

(15 reviews)

Our properties