The Good Agent

Our sales performance at a glance

See how The Good Agent has performed in the last 12 months on RateMyAgent*

Reviews

Properties for sale

Sold properties

$954k

Average sale price

$5.7m

Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.co.nz. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the agent at The Good Agent .

Logan Crawford

Sales Consultant / Director / Principal

(24 reviews)

About Logan

In late 2024, I found myself at a crossroads, having spent the past three years away from the spotlight of front-line sales in various leadership roles at a nationally recognised real estate agency. This pivotal moment inspired me to return to the heart of my passion: real estate sales and company ownership. With nearly a decade of industry experience and a renewed focus, I’m proud to announce the launch of my new real estate sales company—The Good Agent. The past three years of my real estate career have been dedicated to influential and managerial roles, where I spearheaded significant advancements in technology adoption, developed and delivered tailored training programmes nationwide, enhanced systems and compliance processes, and effectively navigated critical challenges during some of the most demanding market conditions in recent years. While these roles took me away from the front-line sales environment, they enriched my understanding of the industry and strengthened my commitment to a client-first, values-driven approach. As 2024 transitions into 2025, I’m embarking on an exciting new chapter. At The Good Agent, we’re dedicated to delivering trusted, professional real estate services that prioritise integrity, quality, and meaningful community connections. I’m eager to reconnect with my local community and past clients, once again offering my guidance and support to help people navigate life-changing real estate decisions. To the incredible people who have supported me along this journey—thank you. I’m truly grateful to have you alongside me as I take this next step with The Good Agent. Every Good journey starts with a Good conversation.

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About us

At The Good Agent, “good” is more than a word—it’s a commitment. It shapes our philosophy of integrity, professionalism, and client-centred service as we work to redefine real estate for property sellers and buyers in our community. But what does “good” mean to us? With a bit of help from the Oxford Dictionary—and some of our interpretations—here’s how we define it: GOOD. Adjective: - Having the required qualities; of a high standard: “It’s good that there’s a real estate company we can rely on.” - To be desired or approved of: “A good real estate experience.” Noun: - That which is morally right: “The balancing force over immoral real estate.” - A benefit or advantage to someone or something: “For the good of sellers and buyers.” Our mission is straightforward: To deliver property services that exceed expectations, building relationships based on trust, transparency, and a commitment to quality. Real estate isn’t just about making the sale; it’s about guiding our clients through life-changing decisions unique to each person, each market, and each property. With the values that define The Good Agent, we’re here for the good of our clients, our communities, and our industry. Adverb: “We never knew a real estate service could be this GOOD!”

Buyer review

about 2 months ago

Professional, Knowledgeable & Easy to Deal With

We had an incredible experience working with Logan to purchase our new home. From start to finish, his communication was outstanding; clear, timely, and proactive, which helped make the process as seamless and smooth as possible. Logan struck the perfect balance between professionalism and being genuinely personable. He was friendly, down to earth, and easy to deal with, while always maintaining a high level of integrity. His knowledge of the market and the process really stood out, giving us confidence in every decision along the way. It was an absolute pleasure working with him, and we wouldn’t hesitate to recommend Logan and The Good Agent to anyone. We’ll definitely be looking to work with them again in the future.

Logan Crawford

(24 reviews)

Seller review

2 months ago

Experience agent with great communication

Logan was outstanding from start to finish. His communication was clear, prompt, and honest, which made the whole experience feel smooth and stress-free. He walked us through every step of the process, explaining things in a way that was easy to understand and always making sure we felt confident in our decisions. His knowledge of the market and attention to detail really showed, and we felt fully supported the entire time. We wouldn’t hesitate to recommend him to anyone selling their property.

Logan Crawford

(24 reviews)

Seller review

4 months ago

First Class Agent, highly recommended!

Logan is the most thorough agent we have ever dealt with. He genuinely worked for us as a seller, and helped us navigate the presentation and sale of our property while we were overseas. He went above and beyond and we were delighted when the property sold. We cannot recommend Logan highly enough, easy to deal with, great communicator and overall and fantastic person. You will not be disappointed if you sign Logan to sell your home, he will work hard for you to get it SOLD.

Logan Crawford

(24 reviews)

Buyer review

5 months ago

Awesome agent!

We recently bought our home from Logan and he was extremely helpful from start to finish. Always offering advice, tips and an open space for questions to be asked. He made the purchase of our first home seamless and we would highly recommend him.

Logan Crawford

(24 reviews)

Seller review

5 months ago

The Good Agent Logan “GC” Crawford

Logan has a strong background in major-brand real estate, and stepping out on his own has only highlighted his strengths. We met with several agents, all impressive in their own ways, but Logan stood out immediately. His ability to build genuine rapport with both myself and my ex-husband sealed the deal. He is authentic, diligent, and kind. From the very beginning, we knew we were in safe hands as we navigated the sale of our family home. Emotionally, I was fragile, and Logan held that with care. He ensured I understood every stage of the process, communicated with absolute clarity, and handled our situation with a level of empathy and reverence that is rare in this industry. He recognised immediately that this wasn’t just a financial transaction for us—it was an emotional transition—and he honoured that. This is what sets Logan apart: his ability to differentiate, personalise, and meet each client exactly where they are. Logan’s marketing plan was detailed, innovative, and genuinely exciting. We wanted limited open homes, and he made this happen seamlessly. Throughout the process he ensured the buyer was also fully informed, maintaining transparency and trust on all sides. He is goal-focused, honest, and incredibly generous with his time and energy. A few things that meant the world to us: Logan extended his warmth to our little girl. He remembered her birthday and surprised her with a gift—something he absolutely didn’t have to do, but chose to, because that’s who he is. He offered me wise counsel at some of my lowest moments, he reminded me that good guys do exist. He was flexible and accommodating with my demanding work schedule, balancing everything with grace alongside his own family commitments. Final Thoughts: If you’re searching for an innovative, high-performing, emotionally intelligent, and truly exceptional agent to sell your home, look no further. Logan isn’t just a good agent—he is the Good Guy. With gratitude, Sarah & Sailor

Logan Crawford

(24 reviews)

Seller review

about 5 years ago

Wow and Thank You!

Logan is by far one of the most knowledgable people when it comes to real estate. Selling a house can be stressful and with so many agents to choose from it can also be overwhelming. Logans world of knowledge, his explanation of the (current) market and the way they work at George street to help you sell your house for the maximum that its worth made it a no brainer for us to work with him. He kept us in the loop throughout the process and was always available for a chat if needed. Thanks so much for all you did for us and we will definitely recommend you to anyone looking to sell!

Logan Crawford

(24 reviews)

Our properties