Erum Ali

Erum Ali

Licensed Real Estate Agent at Ray White Ellerslie
REA: 20129374
  •   4.9   (15 reviews)
  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

About Erum

We are thrilled to welcome Errum Ali to our team as our local Residential and Lifestyle agent in Pokeno. Errum is a specialist in the South Auckland area with an impressive background in sales and marketing spanning 25 years, plus high-level tertiary qualifications in economics and business, Errum offers a great deal of skill and expertise to her real estate clients. Her sales and marketing career, which includes running her own successful international business, has encompassed a number of different industries including fashion, media and construction. Real estate was a natural next step and her eye for design (she has designed costumes for movies and films) means that Errum can often recommend thoughtful changes that can be made to a home to improve its sale value in the eyes of purchasers. Errum has an absolute passion for houses. This sees her always keeping up to date with what is happening in the market and, even in her spare time, scanning the latest home listings and design trends. She relishes the opportunity to connect with a wide variety of clients from first homebuyers, to growing families and people upgrading, to those downsizing their home. It is helping people find their dream home and move on with the next phase of their life to live their happily-ever-after that is Errum’s key motivation. Combining passion with vision, Errum’s creative and professional approach inevitably helps her clients to fulfil their property dreams. Errum is a big believer in positivity and gaining a reputation as an agent people are happy to recommend to their friends and family. Her diverse multi-cultural background means Erum can easily relate to people from many different walks of life. Outside of work Errum can be found playing golf, horse riding, meditating, doing yoga, walking in nature and writing creatively. She enjoys inspiring others and works part time as a life coach. Errum is also a keen supporter of her local community and has volunteered for the Cancer Foundation and Amitabha Hospice Service. She has helped to raise funds for the Breast Cancer Foundation New Zealand Pink Ribbon appeal. If you’re looking for a property specialist who will take the time to find out your needs and look after you every step of the way and well beyond the sale, then give Errum a call today.

Erum's reviews

  4.9  
Erum has 15 reviewsacross 5 different locations, showing 6.
Review Erum
Seller review
Professional, Efficient & Transparent
17 days ago
Professional, Efficient & Transparent

We would like to extend our sincere thanks to Errum Ali and Emira Ali for their outstanding work in successfully selling our property at 15A Thomas Road, Flatbush, Auckland. From the very beginning, Errum and Emira demonstrated a high level of professionalism, market knowledge, and dedication. They guided us through every stage of the process with clear communication, sound advice, and a genuine commitment to achieving the best possible outcome. Their marketing strategy was well thought out and executed, attracting strong interest and ultimately delivering a successful result. What stood out most was their responsiveness, transparency, and willingness to go the extra mile to ensure everything ran smoothly. We truly appreciated their support and expertise, which made what can often be a stressful process feel seamless and well-managed. We would not hesitate to recommend Errum Ali and Emira Abbas to anyone looking to buy or sell property. Thank you once again for your excellent service. Suhail & Jyoti Rizwy

Buyer review
Love characters with warm, friendly personalities
17 days ago
Love characters with warm, friendly personalities

Emira and Errum are great people to work with. Friendly, warm and approachable personalities. Emira is great at communicating and personalising information to her buyers.

Buyer review
Genuine care and support
about 2 months ago
Genuine care and support

Erum has been looking for a property for us for about a year since we first met her. We finally found one late last year. Erum wasn’t just our Agent—she became our trusted guide through the buying process. Her genuine care and dedication to our journey made the process feel easy. We truly appreciate her customer service. She kept in touch until the final settlement and kept us informed. Thanks Mohammed

Buyer review
Very knowledgeable
4 months ago
Very knowledgeable

Errum is very polite, very helpful, very respectful and always willing to help. She has a heart to help people and provide very helpful advice and information.

Buyer review
Wonderful Experience
5 months ago
Wonderful Experience

Errum has been exceptionally professional and incredibly supportive throughout our entire home buying journey. It’s rare to find someone who not only excels at their work but also genuinely connects with people and shows such empathy. She was always quick to respond, proactive and guided us through every step of the process with patience and care. Her dedication and attention to detail made what could have been a stressful experience feel smooth and reassuring. We are truly grateful for her support and highly recommend Errum to anyone looking for an outstanding real estate agent.

Seller review
Wonderful
5 months ago
Wonderful

Wonderful service, fast sold

Show all 15 reviews

Erum's properties

Erum has 3 properties for sale and sold 20 properties in the last 12 months, showing 4, sorted by most recent activity

SoldApr 27, 2026
Price not available
15A Thomas Road
Flat Bush Auckland
3
2
4
House
For Sale
Price by Negotiation
8e Brentford Place
Manurewa Auckland
4
3
2
House
SoldApr 1, 2026
Price not available
59 Woolfield Rd
Papatoetoe Auckland
3
1
2
House
For Sale
Auction on 24 Mar, 4:00 pm
16 Harissa Place
Totara Park Auckland
6
4
8
Other
Show all 23 properties
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