Bruce Farquhar

About Bruce

Bruce Farquhar - AREINZ, Auctioneer A born salesman, Bruce has been bringing house buyers and sellers together by any means necessary since 1996, including making yearly pilgrimages to the UK to promote local properties on the global stage on behalf of the company he created during the Global Financial Crisis to help overseas buyers move to Nelson – so he could sell them a house. That effort was rewarded with many happy sellers during tough financial times. What does that mean for his clients you ask? Bottom line is that he is in a unique position to obtain premium prices for his vendors – which he believes is the core principle of being a real estate agent. The search to uncover motivated and cashed-up buyers continues unrelentingly. “The traditional model in business is to think of the buyer right in front of you, but technology has given us a global backyard, and those who don’t realise that are going to miss a wealth of opportunities.” He points out that simply having a property for sale on the internet is not global thinking – that is simply an electronic version of a signboard or newspaper advertisement. “Technology is great for sure, but if that was sufficient on its own, I would be out of a job! The best agents in this business realise that technology is simply a time-saving tool, a part of that job. A successful agent still has to be able to talk to people – face to face or on the phone - to uncover objections, answer questions, and ultimately to put a deal in place.” If there’s one thing that symbolises Bruce’s work ethos, and helps fuel his passion for the job, it is setting records. Since the early 2000’s, he has time and again set new sale price records in Richmond, Stoke and Nelson, and since 2007 has consistently sat in the company’s New Zealand top 40. Negotiation so often requires innovation – seeing the barriers that are being put in place and finding new and diverse solutions for them so that both buyer and seller are the winners on the day. He recalls an example – “I managed to complete a sale between a British buyer and a local seller, where the entire transaction was completed in UK Pounds Sterling. It was an unconventional arrangement that suited both parties and increased the buyer’s comfort in paying a little more” His buyer database spans the globe and he is in contact with them regularly, making sure that no stone is left unturned in the pursuit of the perfect buyer for a property.

7 days ago

Excellent results in selling 2 and buying 1 house.

Fantastic job in selling 2 houses in a tricky market for price I was very happy with, and also getting us into a new place. Came up with innovative ideas and potential solutions. Bruce is a good and prompt communicator.

18 days ago

An excellent experience

This is our second experience selling with Bruce. As with the previous sale (20 years ago) Bruce continues to impress with his open communication style and industry knowledge. Ethical issues are dealt with in a very professional manner. Of equal note is his willingness to explore a variety of more day to day issues and to offer sound practical advice

20 days ago

Excellent experience.

We really enjoyed working with Bruce. He has an engaging personality. Very knowledgeable about the various areas and honest with his opinion. We could not have wished for a better agent to deal with. We would highly recommend his services.

2 months ago

Masterclass in display

Bruce's knowledge of the property, the local market, and the neighbourhood was evident from the moment we first met him. As buyers from out of town, we really appreciated his willingness to accommodate remote requests and the valuable insights he shared about the area. Communication was always prompt and responsive, even while he was travelling overseas. We also appreciated his honest and upfront guidance on pricing from the outset, which helped set clear expectations and contributed to a smooth, stress-free negotiation process. Throughout the entire experience, Bruce demonstrated outstanding professionalism, integrity, and genuine care.

2 months ago

Excellent service & result!

Very professional and personal in handling of the sale, kept us well informed on each prospective buyer and their feedback and interest level. Would definitely reccommend and use again.

7 months ago

Excellent communication and professionalism

Bruce's marketing campaign brought a quick and successful sale for our home, much to our delight. He provided reassuring and professional advice ensuring the selling process was as stress free as possible. We chose him to sell our house because of his extensive local experience and this proved to be a good decision.

Bruce's properties

Bruce has 5 properties for sale and sold 9 properties in the last 12 months, showing 4, sorted by most recent activity