Knowledge, experience and confidence
Working with Ron was very relaxed from the outset. He brings the above traits to the situation and is a good reader of people as well. He is patient with the concerns of a client, but quietly confident, which builds trust. I asked some pretty hard questions at the start and, in fairness, was probably a bit too dogged, but Ron took this all in his stride.
The marketing that he organised through Tall Poppy was the clincher for me compared to a number of other realtors that gave a similar appraisal value and in the end it was that marketing strategy that brought in the purchasers. From there Ron managed to get a number of offers on the property and it went unconditional super fast based on my experience.
I wouldn't hesitate to work with Ron again or recommend him for anyone looking to sell their home.