Over 60s townhouses sell to a small group of people.
The restriction sets the rules. Before a single photo goes online, the buyer pool is already narrow.
And the buyers who are left have options. There was a fair amount of choice in this part of the market. Anyone looking could afford to take their time.
So 212A Racecourse Road had to stand out early and give that small group a clear reason to act.
The home was ready for it. Fresh paint and new carpet throughout. Underfloor heating in the bathroom, a heat pump in the lounge, double glazing everywhere. North and west facing, so the afternoon sun comes in. A single garage with internal access.
Nothing left to do. That matters to someone leaving a big family home. They’ve done enough maintenance.
Our part was making sure the right people saw it.
The owners invested in the marketing. The home presented well. And we priced it to compete from day one, with an asking price that made sense next to everything else on offer.
The market responded quickly.
Under contract in 12 days.
Sold for $479,000.
When the buyer pool is small, the first two weeks do most of the work. This one landed.
If you’re thinking of selling your over 60s unit, we’re here.
