Once we understand that technology cannot replace us, it’s time to embrace it.
Written by Mark Armstrong, CEO and Co-founder of RateMyAgent
Remember when there was fear that technology was going to replace the real estate agent? Or when the new low-cost model or lead generation websites threatened the very existence of our industry? Well those businesses have tried and most have failed or been forced to change their business model.
The people who thought technology alone was going to threaten real estate agents failed to understand the role of a real estate agent. The best real estate agents create long-lasting relationships and this is something technology will never replace.
In Jim Collins best-selling book Good to Great he says: “Technology is an accelerator not a creator” and I believe he is absolutely correct. Facebook did not create relationships and Google did not create information, people created both. Technology simply takes something that has been created by people and accelerates the exposure of it. Netflix can’t live without actors and e-Harmony can’t live without people wanting to fall in love.
Real estate agents are no different. Think about all the properties you have sold and consider the life-changing events your customers are going through. Just got married, had a child, got divorced or lost a loved one. Good agents are there to support people through some of the most challenging, stressful and exciting moments of their customers’ lives.
Once we understand that technology cannot replace us, it’s time to embrace it. Technology can be a wonderful friend when harnessed in the right way.
Now is the time to embrace technology not fear it. While you are sitting in front of your computer, and let’s face it we’re all doing that a lot, take the time to explore some new technology and get out of your comfort zone.
This is a great time to explore new opportunities and when we come out the other side of this COVID-19 crisis you will have new time-saving skills that allow you to run a more efficient business.
Espresso Series
RateMyAgent is here to help as you navigate this ‘new normal’ world with the launch of our free weekly webinar. The Espresso Series are short 15-minute educational sessions to help you learn practical skills so you can thrive in a changing environment
Every Wednesday, Mark Armstrong, RateMyAgent CEO & Co-founder will host and deliver these webinar sessions in addition to Subject Matter Experts from our business and industry leaders.
**Espresso Series is no longer running. All recordings are available here.**
When: Every Wednesday at 2pm AEST
Wednesday 22nd April topic: Find out which tech platforms you should adopt to help build your business (and we also use at RateMyAgent to build ours).
Host: Mark Armstrong, CEO and Co-founder of RateMyAgent.
